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NEUAURA Footwear is conscious of both the protection of animals as well as the environment therefore they have aligned themselves with partners that share the same core values.

A portion of Neuaura's manufacturing is done in a factory located in Southern Brazil. This factory is part of a union that decided to take the responsibility of solid waste of the entire production process seriously and make it less harmful to the environment. In 1996, the project "Amanha Mais Feliz" (A Happier Tomorrow), led by the Union of the Footwear and Footwear Components Companies, was born.

For the past 10 years, the project has expanded tremendously. So much so that the union has a techno-environmental complex that includes Screening of Industrial Waste Plant, Convention Center, Environmental Studies Center and Administrative Headquarters. The investment for the construction of this facility was USD$1.27 Million.

In this initiative, the proper separation of waste at the factory level ensures that everything that can be reused is recycled and goes back to the industrial process. Each factory that is par t of the union and has implemented the recycling practice in their facility, stamps a green seal on all the boxes which certifies this practice on their products. The seal is printed on all NEUAURA shoeboxes so consumers can identify that the shoes were manufactured in a green facility.

The entire process starts with the segregation and collection of waste generated in the factories, which is transported to the Screening Plant, where it is reviewed, weighed, recorded and pressed. After this process, the waste is sent to its intended destination, recycling companies.

Of the 250 tons per month of waste, an average of 68% is reused. The remaining waste, 32% of the total, is taken to the Hazardous Industrial Waste Landfill. This site was built within strict technical and security standards. The un-recyclable materials (mostly chrome dyed leather) are stored here until they find new technology to recycle and reuse this material.

NEUAURA's factory is powered by hydroelectricity which uses renewable resources. (Hydroelectric power produces no direct waste and has significantly lower output level of the greenhouse gas, carbon dioxide.) The factory also advocates recycling and protection and preservation of endangered animals to their surrounding communities. They sponsor a habitat for endangered animals native to their area that serves as an educational tool and provides an overall awareness to the community.

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The factory is located in the mountains of the Rio Grande do Sul state.
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Surrounded by lush greenery the people residing in the Mountains of Brazil are closely connected to their environment and know the importance of preserving the eco-system.
 
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The skills and craftsmanship these employees have add an overall finesse and quality to NEUAURA Shoes.

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Every area of the factory has a color coded chart above the waste bins which indicates how the material should be separated when discarding.
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This area of Brazil is mainly known for shoe manufacturing. The employees of this factory come from generations of shoemakers where knowledge of shoemaking has been passed down from generations.
 
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Here is an example of a waste bag where workers can only discard one type of material.

 
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The disposed material which is separated by category is then taken to this recycling facility
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The recycling facility has all the discarded materials separated by category as well. The color coded waste bags make it easier and faster to divide up the waste in their facility.
 
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To keep the facility running efficiently, cleanliness and organization is extremely important
 
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This facility is operated by two ecologists whose main motivation is to preserve the environment and increase awareness within their community.  There is no other facility like this in the world.  The UN has also visited this facility to observe how they operate and hopefully adopt their methods in other parts of the world.  

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The ecologists work very closely with researchers at universities from around the world to develop and test new recycling technologies. Currently 68% of the materials received are recyclable. The non-recyclable materials are stored safely until they can find the technology to recycle them.
 
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One of the ecologists, Giovanna, runs various programs and classes for children at their facility. They teach them how to grow their own vegetables (they have a garden outside the facility), they hold class trips to the nearby habitat where they support various endangered animals.
 

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The staff at the facility also teach art classes which instills in the children ways to reuse things before throwing them away. (the artwork is made from discarded waste)
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The staff here realizes the importance of educating the younger generation on the environment and their impact.